From the warehouse floor.
Field notes on FMCG distribution, route-to-market, modern trade and the discipline of getting goods from factory to shelf — written from Enugu, by the people doing the work.
5 min readModern trade vs open market
The two channels run on different clocks, different paperwork and different economics. How manufacturers and their distributors should play each — from a team that runs both daily.
5 min readThe real cost of a carton
Why the 'same' carton has five prices, what the distributor margin actually pays for, and why the cheapest source is often the most expensive teacher.
6 min readHow to start a provision store
Location, first stock list, supplier choice, credit discipline and expiry rotation — what actually separates the provision stores that grow from the ones that quietly close.
How goods really reach the shelf
A carton leaving the Enugu warehouse and a carton landing on an Onitsha shelf are, on paper, the same journey. In practice, the gap between those two points is where most distribution breaks.
Five years, zero payment fraud
Bank-only payments, separated roles, an append-only hash-chained ledger and dual timestamps — the four design decisions behind a number principals ask about in due diligence.
Field notes, once a month.
Distribution insight from the Southeast — no spam, just what we're learning.
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