Field notes on FMCG distribution, route-to-market, modern trade and the discipline of getting goods from factory to shelf — written from Enugu, by the people doing the work.
A carton leaving the Enugu warehouse and a carton landing on an Onitsha shelf are, on paper, the same journey. In practice, the gap between those two points is where most distribution breaks.
Bank-only payments, separated roles, an append-only hash-chained ledger and dual timestamps — the four design decisions behind a number principals ask about in due diligence.
Distribution insight from the Southeast — no spam, just what we're learning.